CAC reduction, Google Ads compliance, SEO, application conversion and attribution — written for licensed Digital Credit Providers, fintechs, SACCOs and microfinance institutions. Companion guides to our pillar resource on digital loan marketing in Kenya.
Ad spend lives in one system and loan performance lives in another. Here is how to close that gap and know which channels actually fund repaying borrowers.
Most abandoned loan applications aren't rejections in disguise — they're fixable friction points. Here is how to diagnose and recover them.
Most digital lenders in Kenya invest almost nothing in organic search. Here is the SEO strategy that builds a compounding, lower-cost acquisition channel over time.
A practical walkthrough of running Google Ads for a licensed digital lender in Kenya — certification requirements, restricted content, and what actually gets accounts suspended.
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